World famous formula 1 driver and fashion icon Lewis Hamilton collaborated with Dior to produce the B44 Blade sneaker. Lewis Hamilton details his love for sneaker culture and gives an insight into his collaborative relationship with Dior.

Versace share a innovative campaign video to showcase their iconic Mercury M_VS_01 sneaker.

Modern-day fashion is heavily influenced by skateboard culture AMIRI’s new Sunset Skate sneaker acknowledges that influence.

Creative French fashion house Jacquemus and sportwear giant NIKE continue their collaborative partnership with a new collaborative collection. The collection consists of sneakers, bags and athleisure silhouettes track suits and sportwear pieces. The highlight of the collection is the Air Max 1 86 JACQUEMUS+NIKE a reimagined version of NIKE’s iconic Air Max 1 shoe. The campaign video features a host of famous and influential people the most proactive being UK rapper Central Cee.

Adidas Originals and creative designer Wales Bonner continue their successful partnership with new collection.

American sportwear titan New Balance share a creative film that illustrates the cultural history of New Balance as a brand. The Documentary is told from the perspective of people who wear New Balance. The film feels very reminiscent of Jim Jarmusch’s anthology film “Night on Earth”.

French fashion brand KENZO collaborated with Japanese sportswear giant ASICS on three special pairs of the Asics GEL-KAYANO silhouette.