Lewis Hamilton reveals the design process behind his collaborative sneaker with Dior the “B44 Blade” sneaker

World famous formula 1 driver and fashion icon Lewis Hamilton collaborated with Dior to produce the B44 Blade sneaker. Lewis Hamilton details his love for sneaker culture and gives an insight into his collaborative relationship with Dior.

“Follow the #DiorSavoirFaire art of shoemaking with Dior Ambassador Lewis Hamilton as he collaborates with Kim Jones to craft the #DiorB44 Blade Sneakers for the Lifestyle Capsule. Fueled by a passion for sporty footwear, the inimitable race car driver brings a personalized approach to this endeavor by infusing vivid colors and his Formula One number, 44, into the design, revealing an exceptional eye for dynamic craftsmanship within the House’s ateliers.”

- DIOR

About The Dior B44 Blade Sneaker:

Punctuating the looks of the Lifestyle Capsule guest designed by Lewis Hamilton, the B44 Blade sneakers are characterized by their 2000s-inspired curves, accentuated by assertive volume. Promising both a sporty and retro-futuristic approach, they feature microfiber and canvas insets, and are embellished with the “Dior” signature. Unique pieces, sublimated by a blade, a twist recalling the running world.

Click Here for more information on the B44 Blade Sneaker


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