London-born recording artist Jay Prince shares his first single of 2025 “Chasing Thrills”
Chasing Thrills
Stream / Buy “Chasing Thrills” here
London-born singer, rapper, producer, and creative Jay Prince unveils his uplifting new single, ‘Chasing Thrills’. Written during his four transformative years living in Los Angeles (2016–2020), the track draws inspiration from Tame Impala and captures the fleeting beauty of life’s moments—whether it’s skateboarding under the sun or unwinding on the beach. During his time in LA, Jay embraced personal growth, staying grounded by avoiding the temptations of the party lifestyle, strengthening his faith, and immersing himself in the vibrant culture and lifestyle around him. Despite being far from family and friends, the experience shaped him both as a person and as an artist. Self-produced and deeply reflective, ‘Chasing Thrills’ channels this inspirational chapter in his journey. The track encourages listeners to live in the present, and find joy in their surroundings.
Jay keeps his storytelling and creative vision at the heart of everything he does, from directing impactful music videos like ‘How Far’ to designing artistic visualises and collaborating with renowned fashion brands. His passion for crafting authentic, immersive experiences shines through in everything he does, reflecting his dedication to pushing artistic boundaries and leaving a lasting mark on the industry. He recently did a collaboration with Nowness who shared a series of his photos from a trip to Kinshasa in the Democratic Republic of Congo. Visiting the region and Africa for the first time, Jay embarked on a personal mission to reconnect with his roots. During this meaningful trip, he meets his grandmother, cousins, and extended family while immersing himself in the everyday life of the region. This experience inspired Jay to document the vibrant moments and stories he encountered, culminating in a photobook.
As the founder of Lounge in Sounds—a record label and creative platform—Jay has built a vibrant community that champions genuine music and culture. His artistry is deeply connected to the social, economic, and cultural dynamics of the world, which is vividly reflected in his music. Tracks like ‘How Far’ explore societal pressures, while ‘New Day’ resonates with those navigating tough times or seeking hope. Both singles have garnered widespread acclaim, building anticipation for his future work and earning praise from tastemakers such as Target, Fee Mak, Hypebeast, Clash, Wonderland, and COLORS. Jay capped off the year with a triumphant return to the stage, headlining the London EFG Jazz Festival alongside his band. This unforgettable performance—his first live show in five years—allowed him to reconnect with his fans in a powerful way. Energised by the experience, Jay is set to kick off 2025 with the release of the euphoric ‘Chasing Thrills,’ offering a thrilling glimpse into the next chapter of his musical journey.
ABOUT JAY PRINCE
Born in East London to both Angolan & Congolese parents, Jay's musical journey ignited in the heart of the church, where he mastered the piano, bass, and guitar. By 14 or 15, his passion for poetry and upbringing in Newham—where everyone at school was rapping—sparked his deep dive into music. Immersed in the sounds of his surroundings, Jay naturally gravitated toward rap and beat-making and began crafting beats on programs like Fruity Loops, blending his lyrical prowess with production skills. This fusion gave birth to the signature soulful sound that still defines his music today. Jay broke out in 2015 with the mixtape ‘Before Our Time’ and gained further attention with 'Smile Good,' featuring the fan-favourite ‘Father Father.’ By 2017, his 11-track project ‘Late Summers,’ with features from Shakka, Amine, and Mahalia, cemented his rising star status. The following year, Jay released ‘Cherish,’ collaborating with Kojey Radical, amongst others, this project also included his hit single ‘In The Morning’, which has racked up over 20 million streams. His 2019 mixtape ‘Wonder’ received critical praise despite no features with Jay's talent taking centre stage, this is demonstrated on the hit single ‘Wonder’, which he wrote, produced, and performed. During a relocation to LA for four years, Jay collaborated with Tyler The Creator and GoldLink on ‘U Say,’ gaining international recognition and co-signs from The Fader, Billboard, Highsnobiety, and Pitchfork. His latest project, ‘SOL VOL. 3,’ released just before the pandemic, concluded his EP trilogy exploring optimism, love, and nature themes. His success led to European and Asian tours and collaborations with artists like SiR, Paul Epworth, Jay Electronica, Joyce Wrice and Jordan Rakei. Jay has supported Chance The Rapper, performed at Coachella alongside Mura Masa, his music has also been featured on NBA and FIFA soundtracks.