Alexander McQueen shares picturesque fashion campaign video for Spring Summer 2025

McQueen Spring Summer 2025

British fashion house Alexander McQueen travelled to Llansteffan Castle in Wales to create a campaign video for Spring Summer 2025.

“A cast of characters, navigating castle, land and shore; bound by an enigmatic and animating force. Light, in the liminal hours, closing the distance between them. ​ ​

Exploring the bold and unrelenting spirit of the banshee — the folkloric figure rooted in the history of McQueen, and the Irish heritage of Creative Director Seán McGirr.”

  • McQueen

  • Creative Director: Seán McGirr ​

    Photographer and Director: Glen Luchford ​

    Art Director: Christopher Simmonds ​

    Stylist: Sarah Richardson ​

    Casting Director: Julia Lange ​

    Hair: Gary Gill ​

    Make-up: Daniel Sallstrom ​

    Nails: Ama Quashie ​

    Movement Director: Meshach Henry ​

    Production: Farago Projects ​

    Music: Consistent Dedication by Heartworms, courtesy of Speedy Wunderground (PIAS) ​

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