“ALL DAY I DREAM ABOUT SPORT” is a compelling and enthralling short film directed by Gabriel Moses and Pharrell Williams. The film takes viewers on visual journey capturing the culture and life experiences of people from Senegal West Africa.

Artist David Popa travelled to the UAE specially the Sharjah's Al Madam area to create a 100-meter-wide anamorphic art installation. The installation was created to celebrate the Adidas regional exclusive Adizero Desert Runner collection.